Privacy Policy
/Last updated: 07/11/2025
This Privacy Policy explains how propertyguide.ie (“we”, “our”, “us”) collects, uses, and protects your personal data when you use our website. We are committed to safeguarding your privacy and complying with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the Irish Data Protection Acts 1988–2018.
1. Personal Data We Collect
We may collect and process the following types of personal data:
- Account Information: Name, email address, password, and account preferences.
- Listing Information: Property details, descriptions, images, and contact details of agents or developers.
- Communication Data: Messages sent through the website to other users or to us.
- Usage Data: Information collected via cookies and analytics tools, including your IP address, browser type, device information, and pages visited.
2. Legal Basis for Processing
We process your data based on one or more of the following legal grounds:
- Contractual necessity (e.g., to register your account or enable property listings).
- Legitimate interest (e.g., to improve our services, prevent fraud, or respond to inquiries).
- Consent (e.g., for marketing communications or cookies).
- Legal obligation (e.g., to comply with tax or regulatory requirements).
3. Use of Google Analytics
We use Google Analytics to collect anonymous information about website usage, such as visitor numbers and page interactions.
Google Analytics may use cookies stored on your device. You can opt out by adjusting your browser settings or by installing the Google Analytics opt-out browser add-on.
4. How We Use Your Personal Data
We use your personal data to:
- Register and manage your account.
- Publish and manage property listings.
- Facilitate communication between users, agents, and developers.
- Provide customer support.
- Send service-related emails and, if you consent, marketing updates.
- Analyse site performance and usage trends.
- Comply with legal obligations.
5. Data Sharing and Transfers
We do not sell or rent your personal data.
We may share limited information with:
- Service providers (e.g., hosting, analytics, payment processors) under data processing agreements.
- Legal authorities where required by law.
Your data is primarily processed within the European Economic Area (EEA). If transferred outside the EEA, we ensure appropriate safeguards are in place (e.g., EU Standard Contractual Clauses).
6. Data Retention
We retain your data only as long as necessary for the purposes described above, or as required by law. Account information is retained for as long as your account remains active. You can request deletion at any time.
7. Your Rights
Under GDPR, you have the right to:
- Access your personal data.
- Request correction or deletion of your data.
- Object to or restrict processing.
- Withdraw consent (where applicable).
- Data portability.
To exercise your rights, contact us via the Contact page. We will respond within one month.
8. Security
We implement appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, alteration, or disclosure.
9. Cookies and Similar Technologies
What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to site owners. Cookies may be “session cookies” (deleted when you close your browser) or “persistent cookies” (stored for a set period or until deleted).
How We Use Cookies
We use cookies to:
- Enable basic website functionality and secure login.
- Remember your preferences and improve your experience.
- Analyse how visitors use the website (via Google Analytics).
- Measure performance and enhance our services.
Types of Cookies We Use
| Type | Purpose | Examples / Tools | Legal Basis |
|---|---|---|---|
| Strictly Necessary Cookies | Required for core functionality, such as logging in and account management. | Session ID, security tokens | Legitimate interest / contractual necessity |
| Functional Cookies | Remember preferences (e.g., language, location). | Preference cookies | Consent |
| Analytics Cookies | Collect information on how visitors use the site to improve content and usability. | Google Analytics | Consent |
| Marketing Cookies | Track interactions for personalised marketing (only if applicable). | [Include tools if used] | Consent |
We do not use cookies to collect sensitive information such as payment details or passwords.
Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited. Google Analytics uses cookies to help us analyse website usage and compile aggregated statistics.
Google processes data on our behalf and may use it to improve its own services. You can learn more about Google’s privacy practices at:
https://policies.google.com/privacy
You can opt out of Google Analytics cookies at any time using the Google Analytics opt-out browser add-on.
Third-Party Cookies
Some cookies on our site may be set by third-party services, such as:
- Google (Analytics)
- Embedded media or social sharing tools (if applicable)
We do not control these third-party cookies. You should review the relevant third party’s own cookie and privacy policies for more information.
Changes to the Cookie Policy
We may update our cookie practices from time to time to reflect changes in technology, law, or our services. Any updates will be reflected in this section, with the date of the last revision noted above.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of the Website indicates acceptance of the revised Policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us.